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Powerful Social Media Marketing in Saudi Arabia
Layne Heane энэ хуудсыг 1 долоо хоног өмнө засварлав

Recently, a company director expressed frustration that his platform strategy was consuming considerable sums of riyals with disappointing results. After reviewing his strategy, I pinpointed several serious mistakes that are remarkably frequent among Saudi businesses.

After extended periods of guiding efforts based on assumptions, their new data-driven approach produced a 243% increase in conversion rate and a one hundred sixty-seven percent drop in marketing expenses.

Valuable segments to implement:

  • Place-based groups within Saudi Arabia (behavior varies significantly between areas)
  • Financial categories tailored for the Saudi market
  • Value alignment range
  • Online proficiency stages

Through extensive testing for a food delivery company, we identified that advertisements delivered between 9-11 PM dramatically surpassed those delivered during standard prime times, producing one hundred sixty-three percent better purchases.

For a financial services customer, we developed a tailored analytics approach that included Saudi-specific behavioral indicators. This approach revealed formerly invisible business potential that increased their revenue by over one hundred twenty percent.

For a public portal, we developed specialized tracking that revealed significant variations in behavior between native language and English-preferring visitors. This insight led to targeted optimizations that increased total platform performance by over seventy percent.

Recently, I watched as three similar businesses invested heavily into developing their presence on a specific social media platform. Their attempts flopped as the platform appeared to be a poor fit for our sector.

Important dual-language measurements to track:

  • Linguistic toggling behaviors
  • Conversion rate variations by tongue selection
  • Exit positions in converted paths
  • Lookup habits distinctions across languages

Recently, a merchant complained that their electronic messaging efforts were creating disappointing returns with open rates below 8%. After applying the techniques I'm about to discuss, their readership jumped to 37% and sales improved by 218%.

When I launched my retail business three years ago, I was convinced that our unique products would be enough. I dismissed market research as superfluous – a choice that practically ruined my entire company.

Begin by mapping ALL your rivals – not just the well-known ones. Throughout our research, we identified that our largest competitor wasn't the well-known business we were monitoring, but a recent startup with an novel model.

I now use several applications that have substantially enhanced our market intelligence:

  • Keyword trackers to track competitors' search rankings
  • Mention tracking software to monitor competition's online presence
  • Digital tracking solutions to monitor changes to their digital properties
  • Communication monitoring to obtain their marketing communications

After partnering with three different international agencies that couldn't generate results, my organization finally engaged a professional Digital marketing Experts Saudi Riyadh's top marketing company company Riyadh. The difference in performance was dramatic.

I spend at least a substantial amount of time each regularly reviewing our competitors':

  • Website structure and user experience
  • Articles and posting schedule
  • Social media activity
  • User feedback and ratings
  • Search approach and rankings

Two quarters into operations, our sales were underwhelming. It wasn't until I happened to a comprehensive study about our market sector that I realized how blind I'd been to the market realities around us.

I advise classifying competitors as:

  • Direct competitors (offering very similar solutions)
  • Peripheral competitors (with limited overlap)
  • Potential threats (new companies with game-changing potential)

I use a simple document to track our rivals' rates adjustments every week. This has enabled us to:

  • Identify periodic price reductions
  • Detect package deal approaches
  • Grasp their pricing psychology